By continuing to browse, you are agreeing to our use of cookies as explained in our Cookie Policy. Here are the major facts that stick out of this report:. For software vendors, this means that big emerging economies like Russia including CIS , Brazil and Turkey should be marked on the priorities list for sales expansion.
Some may ask: What about the economic recession? Take into account also the trend of the piracy rate and the fact that the bigger the loss is, the larger the market is for software sales expansion! I believe that through adequate penetration strategies and a customized approach for each of the countries and regions mentioned above, these markets can be turned into profitable pools for all you software vendors.
Written by Cristi Miculi. Latest Insider. Check out the latest Insider stories here. More from the IDG Network. Study shows software piracy declining in many countries. Market value of pirated software rises, BSA report says.
Related: Enterprise Applications Security. CIOs report that avoiding data hacks and other security threats from malware is the number one reason for ensuring their networks are fully licensed.
Improving software compliance is now an economic enabler in addition to a security imperative. When companies take pragmatic steps to enhance their software management, they can increase profits by as much as 11 percent. Organizations can take meaningful steps today to improve software management. Studies show that organizations can achieve as much as 30 percent savings in annual software costs by implementing a robust SAM and software license optimization program.
Malware Impacts. Download the Study. Global Software Survey In Brief. Global Press Release.
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